Client
Startup focused on selling eco-friendly household products
Goal
To create a strong and recognizable brand that communicates the values of sustainability and quality, and successfully launch it in the market.
Problem
The client was entering a market with high competition in the eco-friendly products segment. It needed to differentiate its brand and effectively communicate its values to its target audience.
Solution
1. Market and competitive analysis:
In-depth analysis of the target market and customer behavior.
Competitive analysis and identification of brand differentiation opportunities.
2. Defining brand identity:
Establishing the brand vision, mission and values.
Establishing a brand voice and tone of voice in line with the target audience.
3. Creating a visual identity:
Logo design, color palette and typography.
Creating product packaging design and graphic elements for online and offline communication.
4. Communication strategy:
Creating a brand story that captures the brand's mission.
Designing a marketing strategy with an emphasis on social media and influencer marketing.
5. Brand launch:
Planning and executing a launch campaign.
Organization of PR event and cooperation with media.
Use of online advertising (Google Ads, Facebook Ads) to increase awareness.
6. Monitoring and optimization:
Regular analysis of campaign success.
Obtaining customer feedback and incorporating it into the strategy.
