Client
A medium sized e-commerce company who wanted to increase the visibility of their website and attract more visitors from both organic search and paid campaigns.
Challenge
The client had low organic traffic, poor results from PPC campaigns and needed to better target their target audience. The website content was not optimized for search engines and the keywords were not effective.
Solution
SEO Optimization:
We performed a full site audit and removed technical errors.
We redesigned the content structure to make it both user and SEO friendly.
We identified relevant keywords and implemented them in meta descriptions, headings and on-page text.
Creating valuable content:
We prepared a series of blog posts focused on trends in the client's industry.
We created visually appealing infographics and videos that customers could easily share.
PPC Campaign Optimization:
We reorganized Google Ads and Facebook Ads campaigns with an emphasis on keyword relevancy and targeting.
We used A/B testing to improve conversion rates.
Building backlinks:
We partnered with authoritative websites and blogs in the field.
We engaged the client in discussions on professional forums, which helped us gain natural links.