Client
A medium-sized company in the e-commerce sector that wanted to increase the visibility of its website and attract more visitors from organic search as well as paid campaigns.
Challenge
The client had low organic traffic, weak results from PPC campaigns, and needed to better target its audience. The website content was not optimized for search engines, and the keywords were not effective.
Solution
SEO optimization:
- We conducted a complete website audit and removed technical errors.
- We restructured the content to be user-friendly and SEO-friendly.
- We identified relevant keywords and implemented them into meta descriptions, headings, and on-page text.
Creation of valuable content:
- We prepared a series of blog posts focused on trends in the client's industry.
- We created visually appealing infographics and videos that customers could easily share.
Optimization of PPC campaigns:
- We reorganized Google Ads and Facebook Ads campaigns with an emphasis on keyword relevance and targeting.
- We utilized A/B testing to improve conversion rates.
Building backlinks:
- We established collaborations with authoritative websites and blogs in the field.
- We engaged the client in discussions on professional forums, which helped us gain natural backlinks.
