Analytics is a methodology for monitoring and analyzing data. The role of analytics is to decipher data and create meaningful patterns from it. It reveals the reasons why certain phenomena occurred. For example, it answers why sales increased or decreased in the last month. Its result is data analysis. It utilizes mathematics, statistics, and computer software.
Analytics is particularly valuable in sectors rich in numerical information, such as marketing, IT and finance. It helps in forecasting, planning, or organizing with the aim of making the most effective business decision.