What is Digital PIE
Digital PIE is a prestigious competition in the field of digital marketing organized by the Association of Digital Marketing Agencies (ADMA) in collaboration with the association THE MARKETERS. An expert jury selects the winners of the competition each year, with its composition changing annually.
The Digital PIE competition serves to recognize the best projects and campaigns in digital marketing from the past year. Participants in the competition must pay a fee to register their projects. Members of ADMA, IAB, and participants who submit their works by the early deadlines can take advantage of a discount.
It takes place in two rounds
After the first round, nominated works are selected, which make it to the shortlist, and these receive the title Digital Nominee. At the final gala evening, the winners are announced, who will receive the award in the form of Digital PIE – a symbolic prize in the shape of a "pie."
The competition has been held regularly every year since its inception in 2017. Awards are given in three main categories that correspond to the name of the competition PIE – Performance, Idea a Execution. In addition to the main categories, special awards are also given such as IAB Slovakia – Digital Media Solution, Digital Rising Star a Digital PIE Agency.
- Performance: This category evaluates the effectiveness of the results achieved by the most efficient means.
- Idea: The award is given for creativity and originality of the presented ideas.
- Execution: This category recognizes the quality of campaign execution, including technology, design, content, and copywriting.
Digital Rising Star awards young and talented marketers who have demonstrated potential. The Digital PIE Agency award goes to the agency that receives the highest number of awards in a given year.
The special award IAB Slovakia – Digital Media Solution recognizes innovative approaches in the field of digital media. The competition offers agencies and individuals the opportunity to showcase their skills in digital marketing. At the same time, it is an important step in building and strengthening their position in the market.