GDPR is an abbreviation for General Data Protection Regulation, which translates to General Regulation on Data Protection. It is a set of rules that every company processing personal data of its customers or employees must comply with. The aim is to enhance the protection of this data.
Attention must be paid within online marketing to data anonymization, appropriate settings for remarketing groups, especially the protection of personal information that is transmitted and processed through online communication channels.
The category of personal data also includes data in files cookies. The setting of the cookie banner is very important.
The regulation imposes heavy fines on organizations that violate GDPR rules, and therefore great emphasis is placed on compliance with these rules.