Google Ads is an online advertising program developed by Google. It was launched in 2000 under the name Google AdWords. Later, in 2018, this program was renamed to its current name Google Ads.
Advertisers interested in advertising space in search results pay for keywords. This allows them to target their audience more accurately and effectively. Google Ads operates on a PPCmodel, meaning pay-per-click.
The main goal of this advertising program is to increase visibility and traffic to websites among relevant audiences.