Client
Startup focused on selling eco-friendly household products
Goal
To create a strong and recognizable brand that communicates values of sustainability and quality, and successfully launch it to the market.
Problem
The client was entering a market with high competition in the eco-friendly product segment. They needed to differentiate their brand and effectively communicate its values to the target audience.
Solution
1. Market and competition analysis:
- In-depth analysis of the target market and customer behavior.
- Competitor analysis and identification of opportunities to differentiate the brand.
2. Defining brand identity:
- Establishing the brand's vision, mission, and values.
- Creating brand voice and tone of voice in line with the target audience.
3. Creating visual identity:
- Designing the logo, color palette, and typography.
- Creating product packaging design and graphic elements for online and offline communication.
4. Communication strategy:
- Creating a brand story that captures its mission.
- Designing a marketing strategy with an emphasis on social media and influencer marketing.
5. Brand launch:
- Planning and executing the launch campaign.
- Organizing a PR event and collaborating with the media.
- Utilizing online advertising (Google Ads, Facebook Ads) to increase awareness.
6. Monitoring and optimization:
- Regular analysis of campaign performance.
- Gathering feedback from customers and incorporating it into the strategy.
