With the rise of large language models (LLM) and generative search engines (Perplexity, ChatGPT, Gemini), a new segment of SEO is forming: optimization for "generative engines." It's no longer just about Google, but also about direct AI responses that aggregate content from many sources. Recommendation: publish dedicated answers (one-question-one-answer), short summaries, structured data, and entities for AI. Pay attention to technical validation and the clarity of content for "reading" by AI models.