Search Everywhere is a modern approach where there is no single search engine anymore – AI answers, social networks, video platforms, audio tools, and e-shops have become equal "search fields." The SEO strategy for 2025 therefore includes optimizing content not only for Google but also for TikTok, Instagram, Pinterest, Amazon, YouTube, Spotify, AI chats, and others. It is important to format content according to the specifics of the platforms (short formats, visuals, transcripts), publish in parallel, and monitor analytics across channels.