Search intent refers to the actual intention of the user behind a search query, such as whether they are looking for information, want to make a purchase, or are searching for a specific service. An effective SEO strategy focuses on understanding search intent and creating content that addresses the user's exact intention. This increases the relevance of results, reduces the bounce rate, and boosts conversions. Analyzing search intent involves identifying types of questions such as navigational, informational, transactional, or commercial intent.