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Creating content to increase online brand awareness

Client

Lifestyle brand focused on healthy lifestyle and fitness supplements

Goal

To increase brand awareness and engagement with the target audience through various forms of digital content on social media, blog and TikTok.

Problem

The client had a low interaction rate on social media and low website traffic. The content was inconsistent and lacked a clear strategy for targeting the target audience.

Solution

1. Define a content creation strategy:

Analysis of the target audience and preferred platforms.

Create a content calendar with regular publications.

2. Social networks (Instagram, Facebook, LinkedIn):

Creating visually appealing posts (photos, carousels, reels).

Publishing educational and motivational posts.

Collaborating with fitness and healthy lifestyle influencers.

3. Blog articles:

Writing SEO optimized articles on topics such as healthy eating, workout plans and the use of fitness supplements.

Publishing expert interviews and product reviews.

4. TikTok Content:

Creating short and dynamic videos with exercise tips, healthy recipes and lifestyle inspiration.

Trending challenges and hashtag campaigns to increase visibility.

5. Video Marketing (Youtube, Reels)

Creating longer videos with workout plans, tutorials and product reviews.

Behind-the-scenes videos and brand stories.

6. Monitoring and Optimization:

Tracking content performance through analytics tools.

Adjusting strategy based on feedback and data.

Results

ikona

50% in 3 months

Increase the number of followers on Instagram

ikona

65%

Increase in interaction on social networks

ikona

40%

Increase organic web traffic

ikona

1 million

Achieving views on TikTok within 3 months