Client
A political party competing in regional elections to strengthen its presence and win new voter groups.
Objective
- To improve communication with voters and personalise campaigns.
- Increase the effectiveness of volunteer and campaign management.
- Provide the team with up-to-date data for strategic decisions.
Problem
Ineffective tracking of voters and volunteers: voter data was scattered across different spreadsheets and systems, making it difficult to target campaigns.
Lack of analytical tools: Campaigns were planned without in-depth analysis of voter preferences or behaviour.
Time-consuming processes: Manual reporting and campaign management slowed down responses to current events.
Solution
1. Implementation of a CRM system for voter and volunteer management
2. Data Analytics and Visualization
Data centralization: CRM system was implemented to bring together voter, volunteer, and supporter information in one place.
Campaign personalization: the CRM enabled categorization of voters by preference, location, and behavior, which helped create targeted campaigns.
Process automation: automated reminders for contacting voters, organizing meetings, and coordinating volunteers.
Data collection and analysis: Integrated tools to analyze voter preferences and market trends enabled identification of key demographic groups.
Visualization via Power BI: Interactive dashboards were created to track campaign performance, volunteer engagement, and event attendance.
Predicting Voter Behavior: Models were created based on historical data to predict turnout and support by region.
3. Process Optimization
Report automation: creating templates and automated reports for daily campaign reviews, reducing data processing time by 50%.
Volunteer Coordination: the integrated system enabled efficient assignment of tasks to volunteers and tracking of their progress.
4. Targeted Digital Campaigns
Personalized Messaging: Utilized CRM to send personalized emails and text messages to constituents, targeting their interests and issues.
Social Media Segmentation: CRM data helped create targeted PPC campaigns on Facebook and Google Ads for specific demographic groups.