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Implementation of data analytics and CRM system in political campaign

Client

A political party competing in regional elections to strengthen its presence and win new voter groups.

Objective

  • To improve communication with voters and personalise campaigns.
  • Increase the effectiveness of volunteer and campaign management.
  • Provide the team with up-to-date data for strategic decisions.

Problem

Ineffective tracking of voters and volunteers: voter data was scattered across different spreadsheets and systems, making it difficult to target campaigns.

Lack of analytical tools: Campaigns were planned without in-depth analysis of voter preferences or behaviour.

Time-consuming processes: Manual reporting and campaign management slowed down responses to current events.

Solution

1. Implementation of a CRM system for voter and volunteer management

2. Data Analytics and Visualization

Data centralization: CRM system was implemented to bring together voter, volunteer, and supporter information in one place.

Campaign personalization: the CRM enabled categorization of voters by preference, location, and behavior, which helped create targeted campaigns.

Process automation: automated reminders for contacting voters, organizing meetings, and coordinating volunteers.

Data collection and analysis: Integrated tools to analyze voter preferences and market trends enabled identification of key demographic groups.

Visualization via Power BI: Interactive dashboards were created to track campaign performance, volunteer engagement, and event attendance.

Predicting Voter Behavior: Models were created based on historical data to predict turnout and support by region.

3. Process Optimization

Report automation: creating templates and automated reports for daily campaign reviews, reducing data processing time by 50%.

Volunteer Coordination: the integrated system enabled efficient assignment of tasks to volunteers and tracking of their progress.

4. Targeted Digital Campaigns

Personalized Messaging: Utilized CRM to send personalized emails and text messages to constituents, targeting their interests and issues.

Social Media Segmentation: CRM data helped create targeted PPC campaigns on Facebook and Google Ads for specific demographic groups.

Results

ikona

20 %

Increase in responses to personalised messages.

ikona

35 %

Increase participation in public events

ikona

50 %

Saving time to prepare reports

ikona

Improving volunteer coordination

ikona

15 %

Increase in preferential votes