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Video creation for B2B segment

Client

Manufacturer of industrial technologies and equipment for the energy sector

Goal

Create professional videos to showcase products and services, improve business communication and increase brand credibility with potential B2B partners.

Problem

The client had limited visual materials to showcase their complex technology solutions. It lacked an effective form of visual communication that would appeal to decision makers at target companies.

Solution

1. Target Audience Analysis:

Identify the needs and expectations of B2B partners.

Competitor research on video content.

2. Video strategy design:

Classification of video content by purpose (product videos, presentation videos, case studies, tutorials).

Creation of storyboards and scripts focusing on technical details and added value of products.

3. Video production:

Professional filming in client's production halls and facilities.

3D animations and visualizations for complex technologies.

Adding subtitles and voice-overs in different languages for international markets.

4. Distribution and promotion:

Publishing videos on website and LinkedIn profile.

Use of videos in business presentations, trade shows and conferences.

Optimization of videos for SEO and YouTube.

5. Monitoring and optimization:

Tracking video performance through analytics tools.

Adjusting strategy based on feedback from business partners.

Results

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45%

Increased interest in products

ikona

60%

Increase in enquiries for business meetings after using videos on LinkedIn

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Increased brand credibility and positive feedback from partners