The design manual is a document containing the rules of visual communication and the identity of a company or brand. It helps guide the use of visual elements in relation to the given company. This is particularly beneficial for internal teams, external designers, graphic artists, printers, and agencies that collaborate with the company, for example, in creating business cards, banners or printing promotional items. The result of the design manual is a unified brand design. Thanks to this, the customer can better distinguish the company from its competitors.
The content of the design manual is a detailed description of the color palette, typography, dimensions, logo, slogan and other graphic materials. This is called corporate identity. It also includes communication print materials, promotional items, or electronic applications.