A heatmap, also known as a temperature map, is an analytical tool that visually displays data about user activity. These activities are recorded in real-time on the website. Subsequently, these actions are color-coded on a scale from red to white, in accordance with the intensity of their execution. This allows us to identify the strengths and weaknesses of the website, which is important for its optimization.

Using a heatmap, we can track which parts of the website visitors interact with the most and conversely the least. We can also determine the scrolling rate of the cursor, clicks, as well as the reasons why users do not perform the desired conversions. We can also monitor the effectiveness of advertising banners a and CTA

buttons.

  1. The basic color distribution on heatmaps often displays the level of intensity of activity or interaction on the website, with each shade of color representing a different level ofRed
  2. : The most intense activity, the most interacted areas.Orange
  3. : Medium intensity of activity.Yellow
  4. : Moderate activity.Green
  5. : Low activity.Blue or purple

: The lowest activity or no interaction.